Social Argument - Not Just MarketingThe foundation of any successful social argument is based on human psychology. You must realize that no matter how well designed or realistic your product or service is, it will never be successful if you fail to understand the psychology of the potential customer. In other words, it won't sell.
This doesn't mean that you should attempt to drive your customers away with a social argument. However, you must realize that the ability to take an opponent's logic and then use it against them is the cornerstone of any successful social argument.
What does this mean? It means that if you want to drive your opponents off their game with your creative persuasion, you must make it clear what you stand for and your reason why they are wrong. In other words, you must be able to set the stage by pointing out their negative traits or weaknesses and then point out how their inefficiency or ineffectiveness leads to greater profits for the company. This is called 'motive framing.'
This is quite similar to a polar opposite tactic of what has been called 'motivational speaking.' This method is so effective because it uses the human reaction to see if it can influence them to change their minds. If it succeeds, the people are usually persuaded to switch and continue supporting the company. In most cases, they remain loyal to the company and will continue doing business with them.
In order to use creative persuasion effectively, you must also do some homework to learn as much as you can about the target audience. You need to know the interests and abilities of the audience. This can be done by asking friends and family, purchasing online quizzes, reading magazine articles, and browsing blogs.
You may find that with the use of these tools, you can easily 'talk' to your customers through social argument. It is possible to draw up a plan of attack for your argument and you can then practice this strategy by responding to those statements that the audience believes.
It is also important that you keep your social argument consistent. In other words, the entire process must be embedded in a customer service style that has been executed over time. That means that you must be consistent in your messaging, in your tone of voice, and in your style of doing business.
Once you have done all of this, you will find that you are able to begin a more in-depth conversation about the issues. This is good because if you can establish that you can be trusted to keep your end of the conversation, the customers will tend to trust you.